One of the most influential musicians in Rock history, Keith Moon is Premier’s most famous endorser of all time….

Moon signed an exclusive endorsement agreement with the Premier Drum Company on September 6th, 1965 and it was to be a relationship that lasted his all too short lifetime. Premier has timed the launch of the “Spirit of Lily” tribute kit in recognition of the 40-year Anniversary of this special event in the company’s history. Arguably considered the most famous Drum kit of all time, Keith Moon designed the original “Pictures of Lily” kit for Premier to make in 1967. The kit featured very unique artwork of images and graphics celebrating The Who’s hit song of the time, “Pictures of Lily”. This completely unique kit has since become a legend amongst drummers around the world. The “Spirit of Lily” Drum set is officially authorized by the estate of Keith Moon and also by Roger Daltrey and Pete Townshend ofThe Who. The first set made by Premier was donated for auction to raise funds for The Who’s Teenage Cancer Trust charity.Don’t miss a show as I kick up our level to capture the magic, energy and essence of the Who.